Privacy and data
Privacy Policy.
Last updated: May 14, 2026
Miss Selfridge respects your privacy. This Privacy Policy explains what information we collect, how we use it, how we protect it, and how you can contact us about your personal information.
What we collect
We collect information needed to process orders, provide support, improve the store, and communicate with customers.
How we use it
Miss Selfridge uses customer information for orders, payments, shipping, returns, service messages, analytics, and email marketing when permitted.
Need help?
For privacy questions, contact Miss Selfridge at [email protected].
Overview
This Privacy Policy applies when you visit Miss Selfridge, browse products, place an order, create or use an account if available, subscribe to marketing, contact customer support, or interact with our website.
In this policy, “Miss Selfridge,” “we,” “us,” and “our” refer to Miss Selfridge. “You” and “your” refer to the customer, visitor, or user of the store.
Information We Collect
Miss Selfridge may collect information you provide directly, information created when you shop with us, and technical information related to your visit.
- Contact details: name, email address, shipping address, billing address, and other details you provide at checkout or when contacting support.
- Order information: products purchased, order number, order history, delivery details, return or exchange requests, and customer service messages.
- Account information: login details, saved preferences, and account activity if account features are available.
- Payment-related information: payment method details needed to complete a transaction through PayPal, Stripe, or credit card payment processing.
- Device and website information: browser type, device type, pages viewed, referring pages, approximate location information, site interactions, and cookie or analytics data.
- Marketing preferences: email subscription status, communication preferences, and interactions with marketing messages.
How We Use Information
Miss Selfridge uses customer information to run the store, complete purchases, provide customer support, and improve the shopping experience.
- To process and confirm orders.
- To arrange shipping, delivery updates, returns, exchanges, and customer support.
- To process payments, prevent fraud, and review order activity.
- To respond to emails, questions, complaints, and service requests.
- To improve website performance, product pages, navigation, and customer experience.
- To send account, order, service, policy, or security-related messages.
- To send email marketing when you subscribe or otherwise permit us to contact you.
- To comply with applicable store obligations, resolve disputes, and protect the rights and safety of Miss Selfridge, customers, and the website.
Order Processing
When you place an order with Miss Selfridge, we use the information you provide to confirm your purchase, prepare your order, send order updates, arrange delivery, manage returns or exchanges, and provide customer support.
Please make sure the information you provide at checkout is accurate and current. Incorrect or incomplete information may affect order processing, delivery, or support.
Payment Information
Payments may be processed through PayPal, Stripe, or credit card payment processing. Payment information is used to authorize, process, verify, and complete your transaction.
Miss Selfridge does not ask customers to send full credit card numbers, security codes, or sensitive payment details by email. Please do not include payment card details when contacting customer support.
Cookies and Analytics Tracking
Miss Selfridge uses cookies and analytics tracking to support website functionality, remember preferences, understand how customers use the store, improve page performance, measure traffic, and help keep the website secure.
- Essential cookies: help the website function, support checkout, and keep shopping features working.
- Preference cookies: may remember settings or choices that improve your browsing experience.
- Analytics tracking: helps us understand website activity, popular pages, product interest, and general shopping behavior.
- Marketing cookies: may help measure email or promotional performance and improve customer communications.
You can manage cookies through your browser settings and any cookie controls available on the website. Blocking some cookies may affect how certain store features work.
Email Marketing
Miss Selfridge may send marketing emails if you subscribe, sign up, or otherwise permit us to contact you with promotional messages.
Marketing emails may include product updates, sale messages, discount information, new arrivals, style edits, or store news. You can opt out of marketing emails by using the unsubscribe link in the email or by contacting us at [email protected].
Opting out of marketing emails does not stop necessary service messages, such as order confirmations, shipping updates, return support, account messages, or policy notices.
Service Providers
Miss Selfridge may share limited information with service providers that help operate the store and complete customer requests.
- Payment processing providers, including PayPal, Stripe, and credit card payment services.
- Order processing, fulfillment, delivery, and return-support providers.
- Website hosting, security, performance, and technical support providers.
- Email communication and customer support providers.
- Analytics and cookie-related service providers that help us understand store performance.
Service providers are expected to use customer information only as needed to provide services to Miss Selfridge and support the customer experience.
Data Security
Miss Selfridge uses reasonable technical, administrative, and organizational measures designed to help protect customer information from unauthorized access, misuse, loss, disclosure, alteration, or destruction.
No website, online store, payment method, or electronic transmission is completely secure. Please use care when sharing information online and contact us if you believe your account or order information may have been used without permission.
Data Retention
Miss Selfridge keeps personal information for as long as reasonably needed to provide the store, process orders, manage returns and exchanges, respond to customer support requests, maintain business records, prevent fraud, resolve disputes, and meet applicable obligations.
When information is no longer needed, we may delete, de-identify, or securely retain it as appropriate for store operations and recordkeeping.
Customer Privacy Rights
Depending on where you live, you may have rights related to your personal information. These rights may include the ability to request access, correction, deletion, portability, restriction, objection, or opt-out choices.
- Request a copy of certain personal information we hold about you.
- Ask us to correct inaccurate or incomplete information.
- Ask us to delete certain personal information, where applicable.
- Opt out of marketing emails.
- Manage cookies through browser settings or available website controls.
- Contact us with questions about how your information is used.
To make a privacy request, email Miss Selfridge at [email protected]. We may need to verify your identity before responding to certain requests.
Children’s Privacy
Miss Selfridge is not intended for children. We do not knowingly collect personal information from children. If you believe a child has provided personal information to Miss Selfridge, please contact us so we can review the request.
International Users
Miss Selfridge may process, store, or support customer information through service providers in different locations. If you access the store from outside the location where information is processed, your information may be handled in a location with different privacy rules.
By using Miss Selfridge, placing an order, or contacting us, you understand that information may be processed as needed to provide the store, complete your order, and respond to your requests.
Policy Updates
Miss Selfridge may update this Privacy Policy from time to time to reflect changes in store operations, technology, privacy practices, or applicable requirements.
Updates will be posted on this page with a revised “Last updated” date. Please review this page periodically to stay informed about how Miss Selfridge handles customer information.
Contact Information
If you have questions about this Privacy Policy, your personal information, email marketing preferences, cookies, or a privacy request, contact Miss Selfridge at [email protected].
Please include your full name, the email address connected to your order or account if applicable, and a clear description of your request.
Your privacy matters.
Miss Selfridge uses customer information to support a clear, secure, and helpful shopping experience. If you have questions, contact us and we’ll review your request.